Vietnam made its mark on the map of international cuisine

In particular, Vietnam is also being nominated for the title of the world's leading culinary destination 2019 of the World Travel Awards. This is a golden opportunity to honor, promote and affirm Vietnamese cuisine brand in the international arena.

Cuisine is a unique quintessence in Vietnamese culture. It is no coincidence that Vietnamese cuisine is highly appreciated by international visitors, culinary experts and always wants to learn and explore. Pho, Banh Mi, Bun Cha, Spring rolls, egg coffee... are unique dishes that have made the brand and bring Vietnamese cuisine closer to the world. 

Vietnamese cuisine is extremely rich, very delicate and typical of each region. The natural elements with the long coastline, or the cultural diversity of the 54 ethnic groups are favorable conditions for Vietnamese cuisine with abundant, fresh ingredients and many dishes. featured.

If the Northern cuisine is marked by the sweet, sophisticated in processing (pho, vermicelli, rice paper, etc.), the Central cuisine has the characteristics of pungency, fatness, color of dishes. also more brilliant and eye-catching (pancakes, pancakes, bun bo Hue, sour shrimp paste, shrimp paste ...). Southern cuisine gives visitors a sense of favoring the sweetness, the spicy taste with the folk dishes of the river region such as land shrimp, copper fish, salads and many kinds of famous fish sauce ...

Especially , Vietnamese cuisine is also a combination of ingredients and spices in a flexible way according to the principle of "Yin-Yang - the Five Elements" in order to achieve the harmonious beauty according to the aesthetic standards of Vietnamese people, fully conveying integrity of all the richness of natural flavors, balancing the nutritional value in the body.

With these characteristics, Vietnam has become a destination for many famous chefs in the world culinary village. Chefs like Australian-Australian Chef Luke Nguyen, British Chef with many popular reality shows Gordon Ramsay, British Chef Jamie Oliver, American culinary legend Anthony Bourdain or New Zealand chef Bobby Chinn (also as Vietnam Tourism Ambassador in Europe for the 2014-2017 term) ... there have been many reports about Vietnamese cuisine and broadcast on major media channels of the world.

CNN (USA) voted Vietnam's cuisine as one of the 10 best cuisines in the world. American travel magazine Condé Nast Traveler once likened that Vietnamese bread is one of the best street food in the world. Or like the Vietnamese noodle dish voted by Business Insider magazine as one of the must-try dishes in life. Spring rolls is also voted by CNN TV channel as one of the 10 most favorite dishes in the world ...

It can be seen that cuisine is a potential and effective advertising channel for Vietnam tourism. The selection and award of "Asia's leading culinary tourism destination" affirms the impression of Vietnamese cuisine on the world cuisine map, an opportunity to strongly promote Vietnam's tourism image with outstanding values, including culinary elite to a large number of international friends.