Travel search trends plummet in 2021

Travel searches in Vietnam plummeted from May and are trending sideways until the end of the year.

According to Google Trends, the trend of searching for tourism keywords in Vietnam in 2021 will decrease sharply. The keyword list for 2021, reflecting the needs of internet users in the past year, is mainly related to epidemics, football and entertainment. Travel is not in the same search trend as in 2020 or 2019.

The data chart for the search term "travel" for the last 12 months of 2021. Searches for travel in 2021 have the lowest point. in the past 5 years, around January 31-6, 2021. Photo: Google Trends

The 12-month data chart of 2021 shows that the search trend for travel keywords varies according to the Covid-19 situation, plummeting during the May outbreak, right after being searched strongly. in April, holiday 30/4-1/5. Since then, the travel search trend has remained flat and unchanged, even though travel restrictions have been lifted and Christmas and New Year's Eve are approaching.

Tourists are still interested in famous tourist cities, in which the highest level of interest by sub-region belongs to Da Lat, followed by Nha Trang, Hoi An, Da Nang, and Quy Nhon. Phrases related to tourism that are searched for breakthroughs in 2021 can be mentioned as "National Tourism Year 2021", "Phu Quoc is open for tourism"...

A spiritual tourist destination appeared in the list. The book searched by the question "where is the place" is Tam Chuc pagoda (Ha Nam). In the top 10 "recent places" with the most prominent search trends, the first one is "cinema", the second is "pho", followed by "restaurants" and "cafe takeaway". about".

"Where is Tam Chuc Pagoda?" is a phrase that many people search for in 2021