The year of 2020 marks a strong link between localities and businesses in many activities to stimulate tourism demand.
Covid-19 causes the growth of the world tourism industry in 2020 to be delayed. In the Asia-Pacific region, there is a period of very high visitor decline due to border closures and consecutive outbreaks reappearing in many major markets such as China, Japan, South Korea ... .
Whether a country is rated exemplary handling epidemics, Vietnam is also affected from Covid-19. In the last months of 2020, the central region also suffers from historic floods and severe consequences from 10 storms and tropical depressions. This causes the number of international visitors to Vietnam to decrease significantly compared to 2019.
Tourists visit Ba Na Hills at the end of 2020. Photo: Song Hue.
At the National Conference on Tourism 2020 held on November 28 in Quang Nam, Mr. Tran Trong Kien - Member of the Private Economic Development Research Board, Chairman of the Tourism Advisory Council shared solutions. strategy to increase competitiveness for tourism during and after the pandemic. In which, the domestic tourism market will become an important source market, contributing 55-75% of the total tourism revenue in the next 2-3 years.
The domestic market, although accounting for 82.5% of the total number of tourists, but the revenue only accounts for less than 45%. The restructuring of the tourism market is also a motivation for businesses and localities to embark on renewing destinations and changing tourism products.
Limiting the crowds of people makes the demand for "staycation" vacations soar, the demand for tourism combined with health care is also focused. Mr. Duong Phu Nam - General Director of Sun Group - has proposed a number of solutions to stimulate domestic tourism in the current challenging context, such as creating and developing new tourism products to meet new trends, especially tourism products, health care, beauty, meditation tourism; increase experience, increase length of stay and spend by night economic model ".
Hotel de la Coupole Sapa - MGallery Sapa. Photo: bstatic
In fact, Sun Group has made many important changes under this motto. Staycation package of Hotel de la Coupole Sapa - MGallery (Sapa, Lao Cai) is one of the fascinating and new experiences. The high-class architecture from the hands of architect Bill Bensley, combined with the breathtaking Northwest painting from the Muong Hoa valley, from the top of Fansipan and the preferential prices make this hotel a better choice for a Staycation ".
Sun World Ba Na Hills tourist area impresses visitors with Morin rose garden from the first stimulus. For the second time, this resort has a brilliant road with red and yellow flags on the occasion of National Day September 2 on the legendary Golden Bridge. Or the Sun World Fansipan Legend has launched the Vietnamese record rose valley and expanded the purple flower hill on the way to Fansipan. Yoko Onsen Quang Hanh hot spring resort (Quang Ninh) has just been in operation since May 2020, but has had many incentive programs to experience 5-star health treatment services.
The year of 2020 also marks a strong link between localities and businesses in many activities to stimulate tourism demand. The National Tourism Conference on tourism held at the end of 2020 also agreed on the core issues: improving service quality, strengthening cooperation and promoting digital transformation.
Sharing about the cross-linking of Covid-19, the representative of Sun Group also said that this unit is taking advantage of the time to renew by adjusting business strategies, innovating products, and improving quality. service and human resource training throughout the system; at the same time, actively associated with businesses and localities to create a solidarity "overcoming the storm" Covid-19. The handshakes between this group and its major partners like Vietnam Airlines show a large scale in this "storm surge".
The storm surge effect is not just a visible figure in the country. In 2020, Vietnam will receive a lot of international tourism awards. At the award considered the Oscars of the world tourism industry - World Travel Awards, Vietnam received the title of "World's Top Heritage Destination" for the second time and previously enrolled with two awards: "Score Asia's Leading Culture "and" Asia's Top Culinary Destination "at WTA Asia Regional Awards 2020.
InterContinental Danang Sun Peninsula Resort villas are designed stretches, nestled under the green and wild hills of Son Tra peninsula. Photo: Song Hue.
Also in this year, Sun Group continued to affirm its class with 10 world awards at World Travel Awards 2020 and 25 World Travel Awards 2020 in Asia.
Many major tourism projects and projects of Sun Group were honored in prestigious categories such as: "World's leading eco-friendly resort 2020" - InterContinental Danang Sun Peninsula (Da Nang); "World's Leading Luxury Wedding Resort" - JW Marriott Phu Quoc Emerald Bay (Phu Quoc); "The world's top cultural tourist destination" and "The world's leading natural landscape tourist attraction" - Sun World Fansipan Legend (Sa Pa).
In addition, Sun Group was honored "The world's leading iconic tourist destination" - Sun World Ba Na Hills (Da Nang); "The world's leading iconic tourist bridge" - Golden Bridge at Sun World Ba Na Hills; "The world's leading regional airport" - Van Don International Airport (Quang Ninh) ...
When it's beautiful, sometimes brilliant and mysterious ... Golden Bridge at Sun World Ba Na Hills becomes the destination of art creators. Photo: Song Hue.
The representative of Sun Group said that it is still too early to talk about the future of the tourism industry in the context of Covid-19 which is progressing as complicated as today, but from the impressive steps of 2020, Vietnam tourism is expected to continue to overcome difficulties, to shape the position of a safe and attractive destination.
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